![]() The app, which enables users to track their. The company remains focused on strengthening its brand through enhanced customer connections, effective innovation and. US sportswear brand Under Armour has announced it will sell the MyFitnessPal platform to private equity firm Francisco Partners for US345 million. It’s safe to say that Under Armour is serious about fitness and health tracking.Īccording to the press release, each service will continue to operate out of its current headquarters. UAA is progressing well with its transformation plan. Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. (NYSE:UA - Get Rating) during the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission. ![]() My adding on all of these fitness communities, Under Armour “continues to strengthen its position at the forefront of the connected fitness space and advances its goal of delivering game-changing solutions to how athletes and fitness-minded individuals train, perform and live.” And let’s not forget that they announced a partnership with HTC at CES, which likely means phone integration or integration with a wearable of some sort down the line. Maryland State Retirement & Pension System acquired a new position in shares of Under Armour, Inc. These purchases give them the right to say that they own the “world’s largest digital health and fitness community,” thanks to around 80 million MyFitnessPal users, 20 million Endomondo users, and 20 million or so MapMyFitness users (a company they already own). This afternoon, Under Armour announced that it has acquired both Endomondo and MyFitnessPal for a combined $560 million, broken out as $85 million and $475 million, respectively.
0 Comments
Leave a Reply. |